Advanced Simulations

Advanced Management and Strategy Simulations

Have your students experience the challenges of top-level business executives in an engaging serious game. Your students will formulate mission statements and strategic goals, perform business opportunity analysis, set corporate objectives, and devise business level and functional level strategies. They will run SWOT analysis, competitor analysis, and evaluate the external environment. They will implement their strategies through a set of interconnected tactical decisions to gain a competitive advantage in a global business environment. Your students gain an in-depth understanding of the entire business enterprise and improve their strategic and entrepreneurial thinking. 

About this Category

Marketplace offers a suite of simulations for advanced, integrative business courses with either a more strategic or more managerial focus. Options in length and complexity allow our simulation games to fit any advanced undergraduate, MBA, or EMBA program.  

Students compete amongst themselves in teams to leverage their competitive spirit and maximize engagement.  

Choose from two storyline scenarios. Our newest edition features an exciting storyline that revolves around 3D printed bikes. Other options offer a storyline featuring disruptive technology in the early personal computer industry. 

Core Learning Content

Integrated Management

Lead a fully integrated business enterprise towards excellence in the global market. Practice performance-based management across all functional areas to ensure the long-term health of the firm. Master the understanding of the interconnection of all business functions to achieve sustained corporate growth.

Management of Strategy

Perform a business opportunity analysis, set corporate objectives, and devise a business strategy. Run SWOT analyses and competitor bench-marking to adapt to a changing market.

Marketing Management

Develop, price, and promote a portfolio of brands based upon diverse segment needs, regional market potential, price sensitivity, and evolving market feedback. Simulations in our new Bike Edition additionally feature internet marketing.

Sales Channels

Use brick-and-mortar and web channels to create a global expansion strategy. Target diverse regions through sales force training and incentives based on market potential and costs.


Project demand, schedule production, and invest in capacity expansions. Optimize manufacturing operations to minimize lost sales, excess capacity, and production costs.

Human Resources

Create competitive compensation packages, including employee training and benefits, to stimulate employee motivation and productivity on a regional level.


Build strategic alliances. Negotiate technology licensing, and optionally, outsourcing contracts.

Financial Management

Analyze financial statements, profitability reports, and industry financial ratios in order to manage cash and profits. Make financial projections and work with capital structure using equity and debt management.

Key Differences Between Advanced Simulations

Strategic Corporate Management – Bikes

International Corporate Management – Bikes

Advanced Strategic Corporate Management
Description Provides a deep understanding of the entire business enterprise in the global market. Students deal with complex strategic and tactical issues across functional areas, while balancing the interests of all stakeholders. This is a well-rounded management and strategy simulation. Builds on Strategic Corporate Management and adds evolving international issues that are reflected in regional economy fluctuations. Provides an in-depth look into the management of an international enterprise while dealing with the impact of exchange rates on profitability and the necessary adjustments in strategy. Combines the breadth of International Corporate Management with formal strategic planning templates based on the OST (objective-strategy- tactic) mental framework.
Typical courses Capstone, integrative business courses
Educational level Advanced undergraduates; MBA / EMBA‘s MBA and Executive MBA students, undergraduate honor students
Decision rounds 8 decision rounds of 4 to 5 hours
Extended options Up to 12 decision rounds are available Not available
Class size 20 to 40 students. The optimal game size is 4-6 teams of 4-5 students, up to 8 teams are possible. Parallel games work well with larger classes – as many as 20 games of 25 students have been played simultaneously.
Gameplay Compete against classmates
Advanced options Not available Real time economic conditions:
Add extra realism. Students follow industry news and engage in hedging with real-world exchange rates.
Or, add advanced supply chain options, including production outsourcing and complex negotiation.
Not available
Languages English*, Spanish English*, Portuguese-Br, Polish English

*Language available in Bike edition.

Instructor Involvement

Instructor-student interaction is strongly recommended because of the depth and breadth of the decisions and the sophistication of the student participants. A variety of presentations, coaching tips, and exercises are provided. To keep the focus on theory and practice, all simulations are designed to be self-study exercises. Student work is self-guided with an intuitive interface, lectures, contextualizing videos, and detailed help files. A Balanced Scorecard is used for student feedback, management by the numbers, and grading.

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