Fundamentals of Channel Management

Fundamentals of Channel Management-image

Fundamentals of Channel Management

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Tags: Supply Chain,Marketing,Management,Strategy
Number of Decision Rounds:

4

Time per Decision Round:

2-3 hours

Play Options:

Against Peers:
English

Education Level: Undergraduate
Course Difficulty: Intermediate
Marketing:
Students choose from several product designs for each target market segment.
More appealing brands carry a higher R&D expense and component cost. Students also decide how frequently they want to advertise each of their products.
Internet Marketing:
Manufacturing - Operations:
Students make decisions regarding the size of their manufacturing plant (fixed capacity), daily production volumes (operating capacity), as well as basic production scheduling and inventory control. They learn to project demand, manage inventory levels, minimize stock out and increase factory efficiencies.
Overtime:
Sales:
Students establish sales channels in 12 geographic markets.
Accounting and Finance:
Students become the core investors in their simulated company. As all of their business decisions are automatically reflected in the simulated accounting statements, students learn to analyze the Income Statement, Cash Flow Statement and the Balance Sheet with the goal to maximize their profit and wealth.
They learn to control their capital structure by bringing in outside investment from the venture capitalists and borrowing money from the bank. They gain practice in preparation of financial projections and pro-forma accounting statements. They use various profitability statements and financial ratios to continuously improve their financial performance.
Human Resource Management:
Strategic Planning:
The element of business strategy is inherently present through the business decisions made in all the functional areas.
Negotiations and Technology Licensing:
International Dynamics:
Supplier Reseller Relationships and Production Outsourcing:
Student teams work either as suppliers or as resellers. Their success depends on the ability to create business relationships with suppliers or resellers and to develop efficient supply chains in order to produce and distribute the products and market them to the end user.
Market Surprises and Disruptive Events:
Corporate Social Responsibility Issues:
Live real world stock market and currency exchange data:
Simulation Focus: Supply Chain
The Introduction to Marketing simulation allows your students to develop and execute a complete marketing strategy including: Market opportunity analysis Brand development Advertising Pricing Sales force management Profitability projections and analysis Internet Marketing
Students receive an interesting challenge - to lead a new marketing division of an established, large bicycle company. The division's task is to create a business around innovative technologies: a more economical form of carbon fiber and an advanced 3D printer that uses the new material to efficiently build a bike frame of any size and shape. This enables strong, lightweight bikes that are tailored to the size and usage of each customer. The fabrication equipment can be set up in regular warehouses local to where the bike shops are built. This distributed manufacturing allows the new division to eliminate most of the inventory that would otherwise be held, thus reducing the costs of distribution.